Food
Music
Branding
Illustration
Beats n’ Eats is an event put on by the Robert Irvine Foundation to raise money in support of veterans. This event is a celebration of the best food and music Philadelphia has to offer.
We established a bright, vibrant palette that was used on everything from The napkins to the lighting to the confetti released from the ceiling at the end of the event. As for the fonts, we drew those by hand.
Part of what makes the event so special is the attention to detail. To pair with the very thoughtful menu, they offered a robust drinks menu. They wanted each menu to feel special And tastefully crafted, just like the drinks themselves. We hand drew every element of the menus, giving them a chalkboard style.
To honor the company’s core mission of creating honest and authentic content, we employed a no frills color palette with soft and warm accents. We used a font system that was clear and easy to read, with a font weight strong enough to hold its own.