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A Philly Special Christmas is a Christmas album created by the Philadelphia Eagles' Jason Kelce, Jordan Mailata, and Lane Johnson.
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In the inaugural year of 2022, we grew the brands following organically to 40k followers on Instagram and Youtube. We sold out of the album three times and donated over $1.4 million to Philadelphia charities. As we move into 2023, within the first two weeks of the album’s rollout, we’ve landed collaborations with the NFL and Apple Music. We are already witnessing promising results that put us on track to double our reach, expand our audience to new platforms like TikTok, and achieve record-breaking album sales.
Partnerships played a pivotal role in extending our reach and engaging with a wider audience base. We strategically aligned with esteemed entities such as the NFL and the Philadelphia Eagles, leveraging their massive fan bases to magnify our campaign’s visibility. By associating with household names like Ludwig, Patti LaBelle, and Jordan Davis, renowned for their influence and credibility, we not only expanded our reach but also tapped into diverse demographics.
These partnerships enabled us to access highly engaged audiences and assimilate look-alike audiences, enhancing our campaign’s effectiveness. Through collaborative efforts, we achieved remarkable results, boasting an impressive total of over 7.7 million impressions.
These are just a few of the strategic partnerships we made:
