Underdog Apparel is a mission-driven apparel line started by Jason Kelce to fund programs that improve the lives of Philadelphia’s youth. The brand was created to celebrate the incredible community of Philadelphia, while also creating a better future for the next generation.

A Philly Special Christmas Party

Industry

Music

Nonprofit

Services

Album Cover Design

Illustration

Poster

Creative Direction

Year

2024

Background

A Philly Special Christmas is a Christmas album created by the Philadelphia Eagles' Jason Kelce. Jordan Mailata, and Lane Johnson to support kids in philadelphia.

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This is year, the project charted better than ever. It took the world by storm

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INDEPENDENT ALBUM

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HOLIDAY ALBUM

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BILLBOARD TOP 200
This year, the APSC team took on a challenge that seemed impossible: providing a holiday gift for every student in the Philadelphia public school system-more than 212000 kids across 338 schools. And against all odds, they did it. The initiative is called Operation Snowball.

Album Cover Design

To close out the trilogy in its third and final year, we wanted to create something truly Unique-a deluxe box set. This special edition included all three albums, along with CDs and magnets, making it a keepsake for years to come.

The cover design captured the spirit of this year's theme: giving back to the community, spreading love, joy, and the gift of giving. On the back of the community, spreading love, joy, and the gift of giving. On the back of the album. we turned the spotlight on the heart of philadelphia-celebrating the people who make this community vibrant and strong.

Illustration

Over the course of three years, we built a library of hundreds of characters, ranging from Philly legends to musical icons. Here are some of Our all-time favorites.

The Results

The inspiration behind Operation Snowball came from Kelce's desire to reflect the unbreakable spirit of Philadelphia. "Philly's so special. I don't know that anything like this would have been possible anywhere else," Kelce said, describing the collaborative effort that made the initiative a reality.


The project was kickstarted with a generous donation of nearly $1 million worth of toys from children's entertainment company Spin Master, known for brands like PAW Patrol and Rubik's Cube. In addition to Spin Master, a range of global partners, including Just Play, Fanatics, QVC and Jazwares, joined forces to support the cause.


All proceeds from the Philly Specials' third holiday album, A Philly Special Christmas Party, will fund Operation Snowball, with donations benefiting the Fund for the School District of Philadelphia. As Operation Snowball continues to grow, its impact is clear: It's not just about toys, it's about creating lasting memories and celebrating the heart of Philadelphia's community this holiday season.