Events
Event Branding
Graphic Design
Environmental Design
Social Media
B.PHL is an annual festival for creatives, entrepreneurs, leaders, students, and industry changemakers from near and far. Featuring global keynote speakers, hands-on workshops, engaging conversations, and live entertainment throughout, B.PHL brings the best and brightest to Philadelphia for a dynamic event.
Building upon the existing B.PHL logo, we developed a visual identity system consisting of variations on their logo mark — the lightning bolt. This festival is known for spanning across industries, so we aimed to reflect that diversity through an array of patterns, brush strokes and styles.
Our central challenge was to merge two distinct Instagram accounts, Amplify Philly and B.PHL Fest, into a singular, compelling digital presence. The goal was to seamlessly combine both brands’ visual identities while increasing event marketing output and nurturing the existing audience. Furthermore, we developed a strategy that positions the page as a year-round destination for content and engagement on all things Philly business, culture, and tech.
Avenue West loves designing physical environments. For B.PHL Fest we wrapped the entire festival space in our design work. From decals on the windows and entrances, to interior signage and custom banners, we created a signature, on-brand look for a seamless blend of B.PHL’s digital and in-person experiences.
B.PHL’s festival directors reported this was their most successful year yet. Engagement was high, turnout significantly increased and the experience and content output was at its peak. The team was thrilled with the results and excited for next year!
