Underdog Apparel is a mission-driven apparel line started by Jason Kelce to fund programs that improve the lives of Philadelphia’s youth. The brand was created to celebrate the incredible community of Philadelphia, while also creating a better future for the next generation.

Courtside

Industry

Finance

Services

Visual Identity Design

Year

2023

Background

Courtside Wealth Partners is a trusted financial advisor for athletes. With a passion for empowering athletes and entrepreneurs, CWP helps their clients to take control of their financial futures.

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For Courtside Wealth Partners, we set out to craft a visual brand that would reflect the core values of trust, comfort, and sturdiness- qualities essential to empowering clients in their financial journeys. We wanted the design to evoke a sense of security and reliability, so we chose a color palette of deep greens and earthy tones, symbolizing stability and calm. The logo itself blends modern elegance with timeless strength, incorporating clean, geometric lines that convey both precision and reliance.

Working with Avenue West on my visual identity for Courtside Wealth Partners was an exceptional experience. Their ability to capture the essence of my firm blending professionalism, modern elegance, and a client-first approach was truly impressive. Avenue West didn't just create a logo; they built a visual foundation that will help define my firm for years to come."
- Nisiar Smith, President, Courtside Wealth Partners.

The Brand in the Wild

Once we've crafted a visual identity, we love to help our clients see the full potential of their brand. Our goal is to inspire them, showing that we're not just delivering a design, but offering a vision they can bring to life.