Underdog Apparel is a mission-driven apparel line started by Jason Kelce to fund programs that improve the lives of Philadelphia’s youth. The brand was created to celebrate the incredible community of Philadelphia, while also creating a better future for the next generation.

Industry

Finance

Services

Visual Identity Design

Product Design

Animation

Website Design & Build

Year

2023

Background

Yield is an innovative fintech company that combines the convenience of wearable technology with the advantage of high-yield savings accounts.

Visual Branding Identity

Bringing our client's vision for a strong visual identity to life, we selected a high-contrast color palette, accented with vibrant hues that captured the essence of cutting-edge technology.

Website Design

To fully capture the innovation behind Yield's product, we set out to create a dynamic collection of sleek animations designed to reflect the cutting-edge nature of their technology, engaging users while showcasing the unique features and forward-thinking vision of the brand. These animations were seamlessly integrated into the website, with smooth transitions that enhanced the user experience and made the entire site feel fully interactive, bringing the brand's innovative spirit to life in every click.